Joel created, fine-tuned and successfully implemented “Intelligent Merchandising”, while serving in executive management positions for large corporate entities, including Mikasa, Pimpernel USA, Movado, Synapse (a division of Time-Warner) and SG Footwear.

Joel spent over 20 years running divisions of the above, and proved that a manufacturer could significantly grow their business by improving sell thru’s at retail. “It is no secret that retailers struggle with execution on a daily basis. The manufacturers who can cost effectively improve sales will increase margin, limit markdown dollars and greatly increase their stature with the retailer”.

After achieving this goal one company at a time, Joel launched Revenue Creations in 2008, as a vehicle to leverage his sales knowledge to a multitude of firms across several industries. “We can now offer Intelligent Merchandising to multiple companies across many platforms. We manage our clients merchandising dollars and goals as if they were our own, because I once sat in their chair, and I understand the challenges they face on a daily basis. By quantifying the return on investment, we can “Intelligently Merchandise” for our clients and watch the increased sales pay for the marketing effort”.

In addition, Joel launched a division of Revenue Creations, Tech Universe at the same time. Joel has assembled a team of experienced and innovative marketers who have developed an extensive line of high quality computer accessories. Tech Universe delivers the quality of big brands like Logitech and Microsoft at entry level price points. The company maintains a domestic inventory with short lead times, and has over 30 SKU’s.

Joel is a graduate of Penn State University, and lives in Greenwood Lake, New Jersey. He is father to 2 sports nuts, Allie & Jake, whom he passionately coaches in basketball, baseball, football and softball.

 

Jessica graduated from Marist College with a BS in Marketing Management. After successful stints in the real estate, travel, and publishing industries, Jessica joined the Revenue Creations team in 2009. Quickly falling in love with the merchandising side of the business, Jessica hires, trains and supports the Revenue Creations merchandisers, which currently number over 200 and are located in every major metro area across the US. Jessica says, “Success in merchandising is not just about completing the task…. It’s about true passion for what you are doing to make a difference for each of our clients every single day.” In addition, Jessica acts as liaison to our valued clients.

Jessica lives in Monroe, New York with her husband Jeff and their daughter Gracyn. She is also a sole proprietor of Merrill Grace Productions, providing an extensive range of videography services.

Joel Yoffee, President & CEO

Jessica Cadden, Program Director, Intelligent Merchandising

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Brian co-founded Revenue Creations with Joel in 2008. A serial entrepreneur for over 20 years, Brian works in sales, marketing, and finance for multiple entities that he has a stake in. His corporate experience includes VP of Sales positions with brands such as Izod, LaCoste and Ocean Pacific. “Although we are in an era of challenging times for any business entity, the companies that focus on return for their client (over themselves) will always thrive.”

Brian resides in New City, NY with his wife Andrea, and his two sons, Fischer & Spencer. Brian serves as a VP for the board of New City Little League, as well as serving as chairman of the JCC Rockland Sports board.


Brian Smith, COO

Don Hazard joined Revenue Creations in 2009 to become our "process and systems” guy.  He handles our day-to-day logistical needs, which includes importing and distributing our Tech Universe product to our various retail partners, and oversight of all systems development efforts for the Merchandising Division with the focus to continuously enhance the delivery of quality merchandising events. 

Don’s systems and business background spans many industries – retail, both product and apparel manufacturing, software package development, publishing and marketing, and real estate.  The scope of systems developed span almost every area of a company one can imagine, from frontend office systems to backend manufacturing, warehousing and distribution systems and everything in between, which includes direct ties into financials.  Don has won awards and is named on and/or initiated patents for his work in publishing and marketing, merchant processing and real estate.

Don Hazard, VP of Operations